Marketing Partners & Professionals

Helen MacRae, SJ Berwin LLP, (London)

Interlaw’s Special Business Team devoted to client relation management, marketing, branding, and business development includes lawyers and professionals of Interlaw member firms whose areas of responsibility include promotion of their own law firm as well as those tasked with stewarding the member firm’s branding within Interlaw. The Marketing SBT meets telephonically twice per year to report news updates and discuss business development activities, and once annually to share best practices and renew relationships face-to-face. The marketing listserv is used to reinforce Association communication. “Click to Subscribe” is a Marketing initiative created by co-leader Helen MacRae and her team at SJ Berwin LLP, and allows all Interlaw firms to subscribe directly to one another’s newsletters.

2013 Meetings: Marketing Partners & Professionals SBT

  • 11 April 2013: w/Americas Regional Meeting w/ NextGen & WLI
    Santa Cruz, Bolivia
  • 6 June 2013: w/EMEA Regional Meeting, Milan, Italy